OSD 2019

Press and Communications

Press Releases & Communications - Four (4) Press Releases distributed to-date for 2019 - Eighteen (18) external Conference communications were distributed - Fifteen external news communications were sent to email subscribers & 30+ communications were sent to VWC staff. - All internal and external mass communications are now sent via Mailchimp email service for tracking purposes.

Social Media Platforms

- Gained 65 new followers in 2019 (a 17% increase from 2018), 374 followers - Posted 35 updates (a 41% increase from 2018) - Updates posted get an average of 160 views - Most viewed update: Registration is open for 2019 conference - 13% of followers are in Finance, 11% in Legal, 10% in IT - 44% of followers are in Government, 15% in Insurance, 8% in Law, 6% in Health Care

- 2 public videos added in 2019 (16 total public videos) - 1,800 total video views on VWC channel for 2019 - 10,900 lifetime video views on VWC channel (2015-2019) - Most watched video- Join Us for the 2019 Conference with 603 views - 43 channel subscribers (+11 in 2019)

OSD began using Mailchimp email service in 2017 to track data and analytics of emails sent to our customers. - VWC began with 1,330 contacts via listserv - We now have 3,714 subscribers. (+36% increase) - +128 organic subscribers added in 2019 - 25% total audience growth from 2018 to 2019